RentECars Privacy and Cookies Policy


  1. Introduction
  2. Personal Information We Collect
  3. How We Use The Personal Information We Collect
  4. How Your Information Is Shared
  5. Cookies Policy
  6. How We Protect Your Information
  7. Non-EEA Transfer of Your Information
  8. Data Retention
  9. Your Rights
  10. Updates to this Policy
  11. Contacting Us


  • Introduction


        1. RentECars (“rentE”, “us”, “we”, “our”) recognises the importance of safeguarding the personal information of its customers. This Privacy Policy (the “Policy”) sets out the basis on which any of your information will be collected, stored and used by us and how we use cookies. This Policy reflects our commitment to maintaining the confidentiality of your information and providing our customers with the best possible service.
        2. RentECars provides eco-friendly shift-based rental cars for Uber drivers. “RentECars” is the trading name of Rente Limited, a company registered in England with registration number 10479888. Our registered address is Fordrough, Hay Mills, Birmingham, England, B25 8DW.
        3. RentE collects, stores, processes and discloses (collectively “uses”) your information in a manner consistent with data protection law and this Policy. In respect of the personal information we process, we are the data controllers.
        4. If you have any queries or requests regarding the privacy of your personal information, or if you have any questions about this Policy, please contact us using the details set out below.


  • personal Information we collect


        1. We collect your information when you decide to interact with us, and we do this in several ways. Sometimes you will provide this information directly to us, for instance when you register on our website, but in other cases the information may be collected using technical means such as Cookies.
        2. If you contact us through our website or over the phone, register for an account, register your interest or otherwise communicate with us, we may collect the following information that you give to us:
          1. Your name
          2. Your email address
          3. Your postcode
          4. Your country
          5. Mobile telephone number
          6. Date of birth
          7. Nationality
          8. Country of birth
          9. UK residency  
          10. National Insurance number
          11. Driving license details (number, expiry, location and scanned copy)
          12. DVLA check code (although this is only temporarily and expires after use)
          13. Taxi License details (hire number, location, registration date and scanned copy)
          14. Your preferences
        3. If you do not provide the personal information necessary, or withdraw any consent for the processing of your personal information, where this information is necessary for us to provide services to you, we will not be able to provide our service to you.
        4. Information we collect automatically when you visit our website:
          1. We use Cookies and other similar technologies to collect your information when you visit our website.
          2. For more information about how Cookies work and how they are used to collect your information please see the Cookies Policy outlined below.


  • How we use the personal information we collect


        1. The information we collect about you will be used in a number of ways, but in summary this information will be used to help us provide our services and improve the way our business works. We will only use your information when we have a lawful basis in doing so.
        2. On the basis of entering into a contract with you or fulfilling our obligations under any contract, we use your information to:
          1. To provide our rental cars services to you/allow you to access our vehicles.
        3. Where we have your consent we will use your information to:
          1. Sending updates/marketing to those who registered on our website and opted-in to receiving such information.
          2. Please note that when we use your information on the basis of having your consent, you may withdraw this consent at any time. For further information please see the Your Rights section below.
        4. Where we have a legitimate interest in using your information and this legitimate interest is not overridden by your own interests or fundamental rights, we will use your information to:
          1. For the legitimate interest of analysing our customer base and how we can attract new customers, we will use your information to classify our customers into segments.
          2. For the legitimate interest of maintaining  the security of our sites we will collect your information via CCTV.
          3. For the legitimate interest of ensuring the safety our vehicles we will collect your driving style, routes and journey footage through telematics and dashcams.
          4. For further information about how we balance our legitimate interests with your interests as an individual please get in contact with rentE using the details set out below.
        5. Where we have certain legal obligations, for example we will use your information to:
          1. Check drivers are qualified to drive.
          2. Check drivers have registered with Uber.
          3. Check drivers have the relevant PCO licence.


  • How your information is shared


      1. RentE respects the privacy of your personal information. This is why we want to make clear to you the limited circumstances in which we will share your information.
      2. We may share your information to our third party service providers (including insurance providers).
        1. We share your data with our hosting service provider, Digital Ocean, who are located in the USA.


          1. We may share your data with insurers. The insurer will then be controllers of the information provided to them, rather than processing it on our behalf. This data shared will to monitor driving and be used as evidence in any incidents.
        1. In the event that rentE is acquired by a third party or enters into any kind of merger or business sale your information, where required, will be shared with the relevant party.
        2. We may also disclose information about you to law enforcement authorities or other government officials, if we are required to do so by law, or when we believe disclosure is necessary or appropriate.
        3. Please note that rentE is not responsible for the privacy notices and practices of other websites, even if these are accessed using links from our own website. Despite our best efforts and precautions, no data transmission over the internet is 100% secure. Therefore please be aware that we cannot guarantee the security of any of the information you disclose to use.


  • Cookies Policy


      1. We use Cookies and similar tracking technologies on our website. Some of these are necessary for the operation of the website, while others are used to support and improve your experience of the website and tailor content to you.
      2. What is a Cookie?
        1. A cookie is a simple text file of letters and numbers that is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.
        2. Our website uses cookies to distinguish you from other users of our website. This helps us to improve user experience when you use our website and allows us to improve our site
        3. Cookies provide us with useful information, which we use to improve our website and identify some of your preferences. When you revisit our website, rentE’s computer server will recognise the cookie, giving us information about your previous visits and in turn helping us to analyse how users interact with our sites so we can make improvements. This is statistical data about our users’ browsing actions and patterns, and does not identify you as an individual.
      3. We use the following types of Cookies on our main website (
        1. Google analytics – These cookies are used to collect information about how visitors use our website and WordPress blog. We use the information to compile reports and to help us improve the website
        2. Facebook Pixel – These cookies are used to collect information to improve the user experience, understand what kinds of visitors use your service and show them more relevant content.
        3. Plugin cookies  – These cookies are used to collect information to help us improve the website and make it easier to use.
      4. We use the following types of Cookie on our driver portal (
        1. Google analytics – These cookies are used to collect information about how visitors use our website and WordPress blog. We use the information to compile reports and to help us improve the website
        2. “Cross-Site Request Forgery” protection –
        3. django_language – These cookies are used to understand what language the website should be delivered to you in.
        4. Login token – These cookies are used to remember your login credentials so you don’t need to login on numerous occasions.
      5. Managing Cookies
        1. You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. If you block all cookies (including essential cookies) you might not be able to access all parts of our site.
        2. For more information on cookies and how to manage your preferences, please see



  • How we protect your information


        1. We recognise the importance of putting in place robust and systematic procedures to protect your information.
        2. We take care to adopt robust technological and organisational measures to protect the security of the personal information used by rentE. For example, your information is securely backed up and password protected with access limited to an appropriate range of rentE individuals.


  • Non-EEA Transfer of Your Information


        1. As part of our use of your information, it may be transferred outside the European Economic Area (“EEA”) to locations in which data protection laws are less exacting than in the UK. However, in this instance we will take measures to ensure that your information is protected and used only in accordance with this Policy.
        2. As we use your information, circumstances may arise in which we transfer your information outside the EEA. For example, the servers used to host your information could we located in a non-EEA country. The internet is a global environment and in practice this is not at all out of the ordinary.
        3. Nevertheless, when your data is transferred in this way we ensure that your data privacy is adequately maintained by adhering to certain safeguards approved under data protection laws. If you wish to find further information or to obtain a copy of the safeguards put in place to protect your information when it is transferred outside the EEA, please contact us using the details set out below.


  • Data Retention


        1. We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy policy and to fulfil our legal obligations. Where you are a customer this is usually at least for as long as you remain a customer, to be able meet our legal and contractual obligations to you, and if necessary, to resolve any disputes. We will not keep more information than we need.
        2. We only retain your information for as long as is necessary for us to use your information as described above or to comply with our legal obligations. However, please be advised that we may retain some of your information after you cease to use our services, for instance if this is necessary to meet our legal obligations, such as retaining the information for tax and accounting purposes.
        3. When determining the relevant retention periods, we will take into account factors including:  
          1. our contractual obligations and rights in relation to the information involved;
          2. legal obligation(s) under applicable law to retain data for a certain period of time;
          3. statute of limitations under applicable law(s);
          4. (potential) disputes; and
          5. guidelines issued by relevant data protection authorities.
        4. Otherwise, we securely erase your information once this is no longer needed.
        5. For further information on how long your information shall be retained for by rentE, please get in touch with us using the details set out below.


  • Your Rights


        1. Subject to certain conditions, you will, by law, be able to exercise certain rights in respect of your information. Further information and advice about your rights can be obtained from your national data protection authority – which in the UK is the Information Commisioner’s Office. You can exercise these rights by contacting us using the details set out below. In almost all circumstances these rights will be free to exercise, although if requests are made on a repeated or manifestly unfounded basis we may charge a reasonable administrative fee.
        2. The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Policy.  
        3. The right of access. You have the right to obtain access to your information (if we’re processing it), and certain other information (similar to that provided in this Policy).
        4. The right to rectification. You are entitled to have your information corrected if it is inaccurate or incomplete. You can request that we rectify any errors in information that we hold by getting in contact with us.
        5. The right to erasure. This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information that we hold.
        6. The right to object to processing. You have the right to object to certain types of processing, and you can exercise this right by contacting us using the details set out below.
        7. The right to restrict processing. You have right to ‘block’ or supress further use of your information. When processing is restricted, we can still store your information, but will not use it further.
        8. The right to data portability. You have rights to obtain and reuse your information for your own purposes across different services. If this right is applicable, we will provide you with an accessible copy of your information that will enable you to use a similar service elsewhere.
        9. The right to lodge a complaint. You have the right to lodge a complaint about the way we handle or process your information with your national data protection regulator.
        10. The right to withdraw consent. If we rely on your consent as our lawful basis for processing your information, you may withdraw your consent at any time. However, doing so does not mean that actions we have taken with your personal data while we had your active consent shall be made unlawful. You can withdraw your consent to the processing of your information at any time by contacting us using the contact details set out below.


  • Updates to this Policy


        1. This Policy was last updated on the 24/05/18. It may be updated from time to time to reflect changes in the services we provide or in overarching data protection laws, for instance.
        2. Any changes we make to our Policy will be posted on our website. We will advise you of significant changes to this Policy where we have your contact details.


  • Contacting us


      1. We welcome any questions, queries and requests in relation to this Policy, your data or the way we use your information more generally.
      2. Please direct your queries to or 0121 314 2430.